Most job seekers seem to take for granted the impact of a well-written cover letter, thinking they are better off copying templates from websites. But the fact of the matter remains that a cover letter is not a mere “blanket” document, and a well-crafted one makes a great deal of difference to the outcome of your job search.
The main purpose of a cover letter is to catch an employer’s interest and entice him to read through your resume and make sure that you end up with a face-to-face interview. In fact, some employers even decide to hire a person only because they liked the cover letter.
Given below are few tips to write a winning cover letter:
- Write a very catchy opening line
The foremost aspect of a cover letter is writing a great catchy opening line. And this is where most of the candidates go wrong. Consider this statement, “With 6 years of goal-oriented experience in developing content spanning across a range of topics. I am offering…” This kind of a starting line or opening line is bound to catch the eyes of an employer and thus ensure that he or she calls you for an interview. Because, this kind of a statement immediately addresses the need of the employer.
- Don’t let the letter a narrative or summary of your resume
In case you do something like this, it will become something like a prose version of your resume. So avoid doing anything of that sort. Since the information given has become already redundant, the employer would directly proceed to the resume. What you should include in the cover letter is information that could provide additional insight on your application.
- Express genuine interest
Always remember to express genuine interest in the cover letter. Apart from giving a brief of yourself and your achievements, always remember to express genuine interest about your future employer and why does the position interest you. Expressing genuine interest about the future job role will create a positive impression on your employer and will create chances of your being called for the interview.
- Highlight the skills you have for the position
While it is not necessary to highlight all your credentials, do remember to mention your skills that are absolutely essential for the job role you have applied to. Mention your skills and state how your capabilities would fit in to the new job role that you are about to take up and why you do think your skills can justify the position. It would also help if you could describe how the skills made a difference to the previous companies you have worked with.
- State something positive about the company you are applying for
Understand that all of us always wants to hear something positive about ourselves. So does a prospective employer. Always remember to speak in positive about your future employer or the company/position you are applying for. Mentioning this on the cover letter creates a good impression and ensures that they call you for an interview.
- Keep the cover letter short
Sometimes it is said small is beautiful. In this case, short is smart. The shorter or the crispier you keep your cover letter, the better it is for the employer. Make sure that you follow this guideline and write whatever is just perfect and to the point. Do not write anything that is extensive and doesn’t add value to the cover letter.
Keep in mind that the cover letter is not intended to explain everything about you; it just needs to attract the employer and let him take a close look at your application.
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